Germany is one of the leading car manufacturer industries in the world. The German automotive market convinces customer preferences around the world with companies like Volkswagen, BMW or Daimler, as confirmed by export rates of 190 billion euro through vehicles and components in 2012 (Frankfurter Allgemeine Zeitung, 2013).
The Bavarian automobile manufacturer BMW is one of these highly regarded and ven-erated automobile brands. The enterprise BMW Group assert their top position in the premium segment with a new record in global sales of about 2.1 million automobiles in 2014. The additional brand MINI could hold the level of its sales from the previous year and, for the first time, Rolls Royce Motor Cars was able to increase the sales over 4.000 units in 2014, and thus assert the position as the market leader in the absolute luxury segment. Hawranek (2008) and Reithofer, chief executive of BMW, (BMW Group, 2015) emphasise that the company remain faithful to its strategy to continuously hold the position as the world’s top seller in the premium class.
The elaboration will present an environmental analysis of the BMW Group in the automotive industry with help of the principles of a PESTEL-Analysis. After a general over-view of the automotive industry in the 21st century in chapter 2, each point of the PESTEL-analysis will be processed separately in chapter 3. The conclusion in chapter 4 in-cludes the results, an overall assessment of the BMW Group and recommendations considering the focus of the business strategy.
Table of Contents
- Introduction
- Automotive Industry in the 21st Century
- PESTEL Analysis for BMW
- Political
- Economical
- Social
- Technological
- Environmental
- Legal
- Conclusion
- Critical discussion and overview of results
- Overall assessment of the BMW Group
- Recommendations for business strategy
Objectives and Key Themes
This seminar paper aims to conduct a PESTEL analysis of BMW, examining the company's position within the competitive automotive industry. The analysis seeks to identify key external factors influencing BMW's strategic decisions and overall success.
- The competitive landscape of the global automotive industry.
- The impact of political, economic, social, technological, environmental, and legal factors on BMW's operations.
- An assessment of BMW's current strategic position within the premium segment.
- Identification of potential opportunities and threats facing BMW.
- Recommendations for future business strategies for BMW.
Chapter Summaries
Introduction: This introductory chapter sets the stage by highlighting Germany's prominent role in global car manufacturing, emphasizing BMW's success and market leadership within the premium segment. It provides background information on BMW's strategic goals and outlines the structure of the paper, detailing the focus on a PESTEL analysis to assess the company's environment and its implications for strategy. The chapter clearly introduces the scope and methodology of the analysis.
Automotive Industry in the 21st Century: This chapter offers an overview of the global automotive industry, characterized by intense competition, product diversification, and the convergence of models from various manufacturers. It highlights the industry's key geographical players (USA, Northeast Asia, and Western Europe), providing statistics on global sales and production volumes. The chapter emphasizes the dynamic nature of the industry, driven by environmental concerns and competitive pressures, which necessitate the development of new business models and collaborations with diverse partners across various sectors like energy and telecommunications.
PESTEL Analysis for BMW: This chapter forms the core of the paper, applying a PESTEL framework to systematically analyze the external factors influencing BMW's operations. Each element of the PESTEL acronym (Political, Economic, Social, Technological, Environmental, and Legal) is discussed separately, focusing on factors relevant to the automotive industry. The analysis assesses how these factors can either contribute to or hinder BMW's strategic goals and future success. While specific details from each PESTEL factor are absent here, the chapter’s overarching theme centers on the complex interplay of these elements impacting BMW’s strategic decision-making.
Keywords
BMW, PESTEL analysis, automotive industry, premium segment, strategic management, global competition, innovation, sustainability, environmental regulations, economic factors, social trends, technological advancements, legal framework.
BMW PESTEL Analysis: Frequently Asked Questions
What is the main topic of this document?
This document is a comprehensive preview of a seminar paper focusing on a PESTEL analysis of BMW within the context of the 21st-century automotive industry. It provides an overview of the paper's contents, including the table of contents, objectives, key themes, chapter summaries, and keywords.
What is a PESTEL analysis?
A PESTEL analysis is a framework used to analyze the macro-environmental factors that can affect a business. The acronym stands for Political, Economic, Social, Technological, Environmental, and Legal factors. In this paper, a PESTEL analysis is applied to BMW to understand the external factors influencing its strategic decisions and overall success.
What are the key themes explored in the paper?
Key themes include the competitive landscape of the global automotive industry, the impact of PESTEL factors on BMW's operations, BMW's strategic position in the premium segment, potential opportunities and threats facing BMW, and recommendations for future business strategies.
What does the introduction chapter cover?
The introduction sets the context by discussing Germany's role in car manufacturing, BMW's market position, its strategic goals, and the structure and methodology of the PESTEL analysis.
What is discussed in the chapter on the automotive industry in the 21st century?
This chapter provides an overview of the global automotive industry, highlighting its competitive nature, product diversification, key geographical players (USA, Northeast Asia, and Western Europe), and the impact of environmental concerns and competitive pressures on business models and collaborations.
What is the core content of the paper?
The core of the paper is the PESTEL analysis of BMW. This chapter systematically examines the political, economic, social, technological, environmental, and legal factors affecting BMW's operations and strategic goals.
What are the key takeaways from the PESTEL analysis chapter?
While specific details are not provided in the preview, the chapter emphasizes the complex interplay of PESTEL factors impacting BMW's strategic decision-making.
What is included in the conclusion?
The conclusion includes a critical discussion and overview of the results, an overall assessment of the BMW Group, and recommendations for future business strategies.
What are the keywords associated with this paper?
Keywords include BMW, PESTEL analysis, automotive industry, premium segment, strategic management, global competition, innovation, sustainability, environmental regulations, economic factors, social trends, technological advancements, and legal framework.
What is the overall objective of this seminar paper?
The objective is to conduct a thorough PESTEL analysis of BMW to understand its position in the competitive automotive market and identify key external factors influencing its success.
- Quote paper
- Anonym (Author), 2015, PESTEL-Analysis of BMW, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/295081
