To formulate an effective social media marketing plan for AZIO Corporation, the marketing audit of a firm is primarily conducted by internal as well as external analysis of an organisation. For internal analysis, SWOT framework is used because it provides a comprehensive outlook on internal capabilities of a particular organisation. For external analysis, Porter 5 Forces model has been employed.
The report is based on a social media marketing plan of AZIO Corporation, which is one of the renowned American-based manufacturers of PC accessories such as keyboard and mouse. The primary focus of this report is on increasing customer engagement and outcome of a proposed social media marketing plan. The report conducts a marketing audit of AZIO for internal and external analysis of the organisation before framing objectives of a marketing plan. The SWOT framework and Porters five forces were used for internal and external analysis of the brand. The first objective of a social media marketing plan is to increase awareness of young customers on unique or innovative features in products of AZIO by employing relevant social media marketing strategy. The second objective of a marketing plan to enhance customer engagement in various social media platforms by employing social media marketing strategy that offers a quick solution to customer queries and collects their feedback on product innovation expected by them. The report concludes that customer engagement and advertisement would be a major focus of AZIO to enhance customer engagement and drive sales through social media platforms.
Inhaltsverzeichnis (Table of Contents)
- EXECUTIVE SUMMARY
- Introduction of AZIO Corporation
- Marketing Audit
- Internal Analysis
- SWOT Analysis
- External Analysis
- Porter 5 Forces
- Objectives
- Target Audience
- Social Media Zone and Drivers
- Experience Strategy
- Activation Plan
- Manage and Measure
- Budget
- Controls
- Conclusion
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report details a social media marketing plan for AZIO Corporation, a manufacturer of PC accessories. The plan aims to increase customer engagement and promote awareness of AZIO's products through social media platforms. The report utilizes both internal and external analysis to develop the plan, including SWOT analysis and Porter's Five Forces.
- Developing a social media marketing strategy to increase awareness of AZIO's unique and innovative products among young customers.
- Enhancing customer engagement through social media by providing quick solutions to customer queries and collecting feedback on desired product innovations.
- Analyzing AZIO's internal and external environment to identify strengths, weaknesses, opportunities, and threats.
- Exploring the effectiveness of social media as a channel for increasing customer engagement and driving sales.
- Defining the target audience for AZIO's social media marketing campaigns.
Zusammenfassung der Kapitel (Chapter Summaries)
- The introduction provides background information on AZIO Corporation, highlighting its focus on retro-style keyboard designs inspired by typewriters. It discusses the emotional appeal of these designs to users.
- The marketing audit section outlines the process of conducting both internal and external analysis to create an effective social media marketing plan. It explains the use of SWOT analysis and Porter's Five Forces.
- The internal analysis section dives into the strengths, weaknesses, opportunities, and threats facing AZIO. This includes analyzing the company's unique selling proposition, its retro-style design, and the competitive landscape within the computer accessories industry.
Schlüsselwörter (Keywords)
Key terms and concepts explored in this report include social media marketing, customer engagement, SWOT analysis, Porter's Five Forces, retro-style design, computer accessories, and brand awareness.
- Quote paper
- Peter Mutombo (Author), 2020, Social Media Marketing Plan. Shown on the Example of Azio Corporation, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/1152051
